Journal

Static mockups hide the parts of a site that people actually feel: timing, scroll and the space between things.

Most portfolios are a grid of thumbnails. I wanted mine to feel like walking through an exhibition.

Not about budget or deadline. It is about the moment after launch, and it changes everything I design.

They rarely say it out loud, but these small things decide whether a site feels expensive or cheap.

Fixed prices, clear scope and one round of changes per phase. Here is how I get there.

Everyone designs the first impression. The people who come back are the ones who buy, so I design for them too.

Putting my work on a wall instead of a grid made people slow down. Here is what I learned from watching them walk.

A fixed week, a small team and one rule: nothing gets designed that cannot be built the same day.